Crucial Music
US
Crucial Music is a boutique sync licensing company operating since 2006 at the intersection of independent artists and music supervisors for film, television and advertising. It pitches a curated, non-exclusive catalog of more than 17,000 songs on a commission basis with no upfront fees, letting artists retain 100% ownership of their copyrights and publishing. Its placements include Oscar-winning films such as Gravity and Captain Phillips, plus TV series like Pam & Tommy, How I Met Your Father and Grace and Frankie. The company competes on supervisor relationships and catalog quality rather than open-marketplace scale.
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