SB Projects

Los Angeles · US

Entertainment and marketing company founded 2007 by Scooter Braun; encompasses Schoolboy Records, SB Management and Sheba Publishing. Acquired by HYBE in 2021 (Ithaca Holdings sale) but continues operating under SB Projects name. Has managed Ariana Grande, J Balvin, Demi Lovato, Dan + Shay, The Kid Laroi.