Magic Strawberry Sound

Seoul · South Korea · KR

Magic Strawberry Sound is a Seoul-based South Korean independent music label and entertainment company, founded in 2008 by musician Kim Hyeong-soo (who records as Oldfish) and operating under parent company Mound Media. It has grown into a notable home for K-indie, alternative, and acoustic acts, building out sub-labels (Peaches Label) and affiliates (BGBG Records) along the way. The roster spans introspective singer-songwriters, indie bands, and crossover pop artists, reflecting a curatorial taste that leans toward warm, songwriter-driven Korean independent music.