Dance Concept
London · England · GB
Dance Concept is a British drum and bass operation that began as a party/club promotion in 1999 and launched its record label arm in 2003, run by London producer Benny V (who also runs Souped Up Records). Strictly a drum and bass imprint, its breakthrough was the 2004 album 'The Legend' featuring jungle MC legend Stevie Hyper D, which earned national radio play. Releases have featured artists such as Aphrodite, Serum, Kenny Ken, Modified Motion and K-Warren, with the catalogue running through the late 2010s. The label remains active via digital releases and social media, though its old .com website is no longer operational.
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