m4music

Zurich · CH

m4music is the Swiss pop music festival and conference run by the Migros Culture Percentage, the cultural funding arm of the Migros Group, and it pairs two days of shows with an industry conference. Its next edition is announced for 19 and 20 March 2027. The strand that matters most to an unsigned artist is the Demotape Clinic, the festival's demo competition, judged in categories including Rock, Pop, Electronic, Lyrics and an Out of Genre class, with an overall Demo of the Year named each edition. That makes this one of the few festivals whose central artist route is a demo call rather than an agent introduction. Contact is a general address.