Bellmark Records

Bellmark Records was a small American independent record label , based in Los Angeles, California . It was formed in 1989 by Al Bell , who was one of the driving forces behind Stax Records , having been its chairman and CEO, and who had also been president of Motown Records . The company's name was derived from the phrase "Al Bell Marketing". Initially, Bellmark's records were distributed by CEMA , but the company switched to independent distribution in 1991.